“EVA AVILA - Sony Ericsson K790” CONTEST

RULES AND REGULATIONS

1.      Ways to Enter the Contest.

NO PURCHASE NECESSARY.  To enter the “Eva Avila - Sony Ericsson K790” contest (the “Contest”), fully complete and submit a Contest entry form at http://evaavila.com/sonyericsson/en/ after 10:00 a.m. EST on February 13, 2007 but no later than 5:00 p.m. EST on March 15, 2007 (the “Contest Closing Time”).  All entries that are incomplete, illegible, damaged, irregular, have been submitted through illicit means, or do not conform to or satisfy any condition of these Contest rules and regulations may be disqualified. You can obtain a Contest entry form by accessing the website at http://evaavila.com/sonyericsson/en/. Limit of one entry per person. SONY BMG is not responsible for any lost, delayed, illegible, incomplete, misdirected, damaged, destroyed entries.

2.      Eligibility

The Contest is open to legal residents of Canada. Entrants must be thirteen years of age or over.  Entrants under the age of majority are eligible to win provided that the entrant’s parent or legal guardian accepts the Prize on his or her behalf.  Employees, officers, and directors (including immediate family members and members of the same household) of SONY BMG MUSIC (CANADA) INC., Sony Ericsson (together, the “Sponsors”) and their respective affiliates and advertising agencies, and any other organizations associated with this Contest are not eligible to participate.

3.      Prize

One (1) prize is to be awarded consisting of one Rogers Sony Ericsson K790 cell phone (Approx. retail value $459.99CDN) (the “Prize”).  The Sponsors reserve the right to substitute the Prize in whole or in part for something of equal or greater value in the Sponsors’ sole discretion. The Prize must be accepted as awarded and no substitutions, except as identified above, will be made. The Prize may not be sold, transferred or assigned and is not convertible to cash.

4.      Winning the Prize

The winner of the Prize will be selected in a random drawing conducted by SONY BMG MUSIC (CANADA) INC. (“SONY BMG”) of all eligible entries received by the Contest Closing Time. The odds of winning depend on the number of eligible entries received. The random drawing will take place at 5:00 p.m. EST on March 16, 2007. The selected entrant will be notified by telephone within 24 hours of the draw.  In order to be declared a winner, the selected entrant must unaided correctly answer a time-limited skill-testing question and, within 10 days, complete and return to SONY BMG a contest eligibility and liability/publicity release confirming compliance with these rules and regulations, releasing the Sponsors and their respective directors, officers and agents from all liability and, except where prohibited by law, permitting the Sponsors to use the selected entrant’s name, address (city and province) and image, without compensation, worldwide and in perpetuity, in any and all forms of media now known or hereafter devised, including the Internet, in any publicity carried out by the Sponsors. If the selected entrant is under the age of majority, the contest eligibility and liability/publicity release must be submitted by the selected entrant’s parent or legal guardian. Selected entrants may also be required to provide proof of identity (photocopy of Driver’s License, Passport or any other government-issued photo identification). In the event that a selected entrant is not eligible for any reason, has not correctly answered the skill-testing question or cannot be contacted after two business days of the first attempt to contact the selected entrant, such entrant shall be disqualified and the Sponsors shall have the right to select another entrant and the Sponsors shall be released and discharged from any liability or responsibility in this regard. No correspondence will be made except with the selected entrant(s). All entry forms submitted become the property of the Sponsors and will not be returned.

5. General

By entering the Contest, entrants agree to abide by these rules and regulations, and further agree that the decisions of the Sponsors are final. The Sponsors reserve the right at any time without prior notice to withdraw, cancel, terminate, amend, modify or suspend the Contest if for any reason in the opinion of the Sponsors, in their sole discretion, the Contest is not capable of operating as planned or if the administration, security, fairness, integrity, or proper conduct of the Contest is corrupted or adversely affected, including by reason of infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond their control. The Sponsors reserve the right in their sole discretion to disqualify any individual they find to be tampering with the online entry process or the operation of the Contest or to be acting in violation of these rules or otherwise in disruptive manner with respect to the Contest. CAUTION: ANY ATTEMPT BY A CONTESTANT TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH ENTRANT TO THE FULLEST EXTENT PERMITTED BY LAW. The Sponsors also reserve the right to cancel this Contest at any time because of any printing or other error. The Sponsors do not assume any responsibility for incorrect or inaccurate capture of entry information, technical malfunctions, human or technical error, seeding or printing errors, lost, delayed or garbled data or transmissions, omission, interruption, deletion, defect or failures of any telephone or computer line or network, computer equipment, software (including on account of traffic congestion on the Internet or at any Web site) or any combination thereof. The Sponsors shall not be liable for any errors or negligence that may arise or occur in connection with the Contest, including any injury or damage to the entrant’s or any other person’s computer related to or resulting from participation in or downloading of any materials relating to the Contest or any theft, destruction or unauthorized access to, or alteration of, entries submitted online. The Sponsors are not liable for injuries, death, damages or losses of any kind resulting from acceptance or use of the Prizes. In the event of a dispute, entries submitted online will be deemed to have been made by the authorized account holder of the e-mail address submitted at time of entry. "Authorized account holder" means the natural person who is assigned to an e-mail address by an Internet access provider, online service provider or other organization (e.g., business, educational, institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted email address.

6.      Personal Information

The Sponsors will be collecting data about entrants through the Contest entry forms. Any personal information will be handled in accordance with SONY BMG’s privacy policy. 

7.      Announcement of Winner

The name of the Prize winner will be posted on the website located at: evaavila.com beginning on March 21, 2007 and will remain posted until April 26, 2007.


8.      Subject to Applicable Laws

This Contest is subject to all applicable federal, provincial and municipal laws and regulations and is void where prohibited. For Québec residents, any litigation respecting the conduct or organization of a publicity contest may be submitted to the Régie des Alcools, des courses et des jeux du Québec for a ruling.  Any litigation respecting the awarding of a prize may be submitted to the Régie only for the purpose of helping the parties reach a settlement.